Zune was the “answer” from Microsoft for the iPod of the Apple Company, but after several years of struggle the giant from Redmond decided to remove the Zune production. In years when the products of the two companies were available on the market, the iPod from Apple had a much greater popularity, is the device which has generated a radical change in how were built the portable music devices.
Currently, Microsoft continues to offer Zune interface and options on Windows Phone 7 and only the company smartphones and consoles will get software updates with improvements while Zune owners can download’s only new versions of software that will solve existing problems.
We recently announced that, going forward, Windows Phone will be the focus of our mobile music and video strategy, and that we will no longer be producing Zune players. So what does this mean for our current Zune users? Absolutely nothing.
It took a lot of Microsoft to recognize his defeat, but the company management took the decision due to the low sales likely that the device would have had lately. Steve Ballmer, Microsoft president, is increasingly challenged in recent years and it is possible that the Zune is not the only thing that Microsoft will drop dead.