Nov 06

In a hearing held under an investigation by a subcommittee of the Senate, Eric Schmidt acknowledged that Siri could be a threat for Google. The former CEO and current chairman of the board of Google, said that Siri could be a “Google Killer”, the technology launched by Apple is a great great progress in the field of artificial intelligence and that Siri could be just the first step that Apple makes the search engine market entry on the web.

Even in the few weeks since the hearing, Apple has launched an entirely new approach to search technology with Siri, its voice-activated search and task-completion service built into the iPhone 4S. Apple’s Siri is a significant development—a voice-activated means of accessing answers through iPhones that demonstrates the innovations in search. Google has many strong competitors and we sometimes fail to anticipate the competitive threat posed by new methods of accessing information.

Schmidt’s statements come in the context in which he was trying to provide Google as a company not so strong in the U.S. market. Schmidt is trying to highlight the power of its competitors, claiming that Google has a monopoly on web search engine market. It was rumored that Siri would seriously affect the revenue collected by Google in the ads because users do not access searches but to make direct use Wolfram Alpha platform using Siri. I think that Syria is very far from being a “Google Killer” and I think in the near future we will see a system similar to Android OS.

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